According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]
Entries from July 2007
UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners
July 23rd, 2007 · No Comments · afghanistan, blair, bush, change management, ethics, gordonbrown, iraq, ministry of defense, mod, pr, public relations, reputation management, transparency, truth, uk
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Embracing the honor system with your customers online
July 11th, 2007 · No Comments · accountability, customer service, customers, ethics, honor system, pr, public relations, relationships, transparency
Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services:
The temptation is to embrace only the advantages of the [...]
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