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[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

ING Direct Acquires ShareBuilder

So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.

Great! I thought…

They did a good job announcing it to the world in the above press release, but did they stop and think about current customers? NO.

Does this mean I can use ING now? How can I login? WHAT’S THE PLAN? Where’s the transparency?

I feel left in the dark. Sharebuilder wants me to be excited, but for what? I don’t see it yet. And uncertainty pissed customers off because, well, we expect the worst when nobody is telling us everything. In other words, when will the costs go up…

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