http://www.philipryanjohnson.com/2007/11/20/bad-pr-how-to-piss-customers-off-ing-direct-acquires-sharebuilder/ Public Relations, Teaching Social Media, and Surviving Academia Thu, 08 Dec 2011 17:29:00 +0000 hourly 1 http://wordpress.org/?v= http://www.philipryanjohnson.com/2007/11/20/bad-pr-how-to-piss-customers-off-ing-direct-acquires-sharebuilder/comment-page-1/#comment-3782 Anonymous Mon, 26 Nov 2007 14:40:18 +0000 http://philipryanjohnson.com/2007/11/20/bad-pr-how-to-piss-customers-off-ing-direct-acquires-sharebuilder/#comment-3782 As with any mergers or acquisitions, having worked in IT for a long time, I can say for sure, it is not as simple as to turn the switch on or off. I am sure you know that. Customers to be integrated to a single site requires conversion of customers to a single platform etc, until then customers typically maintain their same login approach until notified. Each firm big or small have their own approach on how they create accounts, manage funds data, and manage credentials, of course, all within the bounds of the regulations. I have been involved in conversions and customer notifications, it is unusual for a customer to expect on day one of any merger to have everything in one place. As you know, until it is officially signed and approved as the first day of the company as a single entity, firms cannot share data. This is the right approach and as some acquisitions/mergers failed to pass the regulatory reviews. Hope this provided some insight. As with any mergers or acquisitions, having worked in IT for a long time, I can say for sure, it is not as simple as to turn the switch on or off. I am sure you know that. Customers to be integrated to a single site requires conversion of customers to a single platform etc, until then customers typically maintain their same login approach until notified. Each firm big or small have their own approach on how they create accounts, manage funds data, and manage credentials, of course, all within the bounds of the regulations. I have been involved in conversions and customer notifications, it is unusual for a customer to expect on day one of any merger to have everything in one place. As you know, until it is officially signed and approved as the first day of the company as a single entity, firms cannot share data. This is the right approach and as some acquisitions/mergers failed to pass the regulatory reviews. Hope this provided some insight.

]]> http://www.philipryanjohnson.com/2007/11/20/bad-pr-how-to-piss-customers-off-ing-direct-acquires-sharebuilder/comment-page-1/#comment-7380 Anonymous Mon, 26 Nov 2007 14:40:00 +0000 http://philipryanjohnson.com/2007/11/20/bad-pr-how-to-piss-customers-off-ing-direct-acquires-sharebuilder/#comment-7380 As with any mergers or acquisitions, having worked in IT for a long time, I can say for sure, it is not as simple as to turn the switch on or off. I am sure you know that. Customers to be integrated to a single site requires conversion of customers to a single platform etc, until then customers typically maintain their same login approach until notified. Each firm big or small have their own approach on how they create accounts, manage funds data, and manage credentials, of course, all within the bounds of the regulations. I have been involved in conversions and customer notifications, it is unusual for a customer to expect on day one of any merger to have everything in one place. As you know, until it is officially signed and approved as the first day of the company as a single entity, firms cannot share data. This is the right approach and as some acquisitions/mergers failed to pass the regulatory reviews. Hope this provided some insight. As with any mergers or acquisitions, having worked in IT for a long time, I can say for sure, it is not as simple as to turn the switch on or off. I am sure you know that. Customers to be integrated to a single site requires conversion of customers to a single platform etc, until then customers typically maintain their same login approach until notified. Each firm big or small have their own approach on how they create accounts, manage funds data, and manage credentials, of course, all within the bounds of the regulations. I have been involved in conversions and customer notifications, it is unusual for a customer to expect on day one of any merger to have everything in one place. As you know, until it is officially signed and approved as the first day of the company as a single entity, firms cannot share data. This is the right approach and as some acquisitions/mergers failed to pass the regulatory reviews. Hope this provided some insight.

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