For me, it’s simple: time.
I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry’s future communicators don’t use them, even though the industry still thinks they are important, well, something’s seriously wrong.
MediaShift . Early Opt-Out’er::6 Reasons I’m Not Hooked on Podcasts | PBS