It’s easier than most people thing to keep tabs on topics that interest you or your organization. The Social Media University, Global (SMUG) offers a quick run down on how to monitor the blogosphere using free tools that many are familiar with already, including Technorati, BlogPulse, and IceRocket, and Google News:

For any of these, it is easy to get automatic, up-to-date alerts via RSS feeds or e-mail, so you can be aware of what is being said about topics that matter to you.

Blogging 102: Blog Search Engines [SMUG]