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Social Media Consultants: Trust Your Gut

Doing business by believing in your intuition is the most important skill you can have. There’s a great deal of risk being taken in the new media/social media space, and it’s important that companies are willing to take those risks in order for the space to grow. I’m nervous about some of the guidance being provided, as it counteracts the already uphill battle we’re fighting. Businesses need to be taking smart risks. If they can’t trust their consultant to pilot them through this asteroid field that we’re all flying through together, who can they trust?

Posted via web from Posterous

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