Doing business by believing in your intuition is the most important skill you can have. Thereâ€™s a great deal of risk being taken in the new media/social media space, and itâ€™s important that companies are willing to take those risks in order for the space to grow. Iâ€™m nervous about some of the guidance being provided, as it counteracts the already uphill battle weâ€™re fighting. Businesses need to be taking smart risks. If they canâ€™t trust their consultant to pilot them through this asteroid field that weâ€™re all flying through together, who can they trust?
Social Media Consultants: Trust Your Gut