1. Go with the Brill Street approach. Say you’re the expert even if you’re not or at the risk of seeming plastic to the world around you. LOTS of companies and people doing this.
The HR Capitalist has a great take on what you should—and should not—be putting into your social media profiles, bios, and “About Me” pages.
It’s easy to end up sounding like a tool if you overdo your personal branding efforts. But you shouldn’t limit yourself either.
The big no-no? Leaving it completely blank.