Survey: Social marketing use high, LinkedIn favored

by Philip Johnson on June 6, 2011 · 1 comment

in marketing, research, social media

A majority of marketers are engaging in social media as a marketing channel, and a large number of those consider the professional networking site LinkedIn as offering the best ROI.

The “BMA Project Case Study,” a survey of Business Marketing Association members by online research company Itracks Online Data Collection, found that 89% of respondents are using social media as part of their marketing mix. LinkedIn was favored as providing the greatest ROI by 49% of respondents, followed by Twitter (20%), Facebook (15%), blogs and videos (11%) and YouTube (6%).

via btobonline.com

Interesting survey of Business Marketing Association members found LinkedIn to be the most favored social media platform among marketers, with greater return on investment (ROI) than Twitter, Facebook, or blogs/videos.

The study begs the question as to whether these results apply to public relations practitioners.

Cheers to @sharilee for the link.

  • http://www.ephricon.com/ Ephricon

    I think for most professional service firms and many B2B firms in general, LinkedIn is a great place to start your social media marketing efforts.  Everyone thinks Twitter and Facebook first, but I believe those are social-first channels.  People are on LinkedIn to do business, and aren’t afraid to hear an idea or consider a purchase when in that mindset.

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