Philip Ryan Johnson

Online PR and My Quest Through Grad School in Mass Communication

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Entries Tagged as 'advertising'

[Online Privacy] More than half of consumers uncomfortable with sites tracking online activities

April 6th, 2008 · No Comments · advertising, ethics

Photo by serafin_s
The Center for Democracy and Technology reports that consumers don’t like it when advertisers track online behavior to tailor ads and content, according to a recent study by Harris Interactive and Alan F. Westin:

The 2,513 adults surveyed were told that Web sites like Google, Yahoo!, and MSN can provide free search engines and [...]

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Is a social media campaign worth it?

October 14th, 2007 · 1 Comment · advertising, marketing, public relations, social media

Yes. And measurable too…
B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?

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The best advert I’ve seen in awhile…hehe.

April 18th, 2007 · No Comments · Uncategorized, advertising, adverts

Speaks for itself.
Crazy Image: Come closer

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Sorry Imus, but you deserved it

April 14th, 2007 · No Comments · NYT, advertising, discrimination, diversity, ethics, free speech, imus, news, public relations, racism, relationships, reputation management

I am sick and tired of people saying “this is about free speech and Don Imus has the same rights as any other American” etc. WRONG. It’s about money. Once the advertisers leave, you are toast.
David Carr wrote a great piece in The New York Times yesterday with his list of reasons why it was [...]

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