blogging

3 Blog Post Blueprints That Build Fans

June 29, 2011

Content creation and keeping your fans interested until they buy is a core strategy of social media. It creates a bind between customers and the brand. It creates a feeling of reciprocity. These are powerful marketing techniques. The catch, of course, is that content is hard to create. Most brands create blogs, but then are [...]

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On discussing the benefits of blogging with PR Management students…

April 11, 2008

I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students. I first presented in Dr. Brenda Wrigley‘s intro PR class. She recommended my presentation [...]

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The 2008 Bloggies: Winners announced

March 10, 2008

The best blogs of the web (the Bloggies) for 2008 were announced today at the South by Southwest Interactive Festival in Austin, Texas. A few highlights: Best Computer or Technology Weblog: Lifehacker Best American Weblog & Weblog of the Year: Dooce Best Entertainment Weblog: Television Without Pity Best Weblog About Politics: Crooks and Liars Eighth [...]

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Why PR students should be blogging. Now.

March 4, 2008

Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job. Students should think [...]

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Monitoring the blogosphere with blog search engines

February 27, 2008

It’s easier than most people thing to keep tabs on topics that interest you or your organization. The Social Media University, Global (SMUG) offers a quick run down on how to monitor the blogosphere using free tools that many are familiar with already, including Technorati, BlogPulse, and IceRocket, and Google News: For any of these, it is easy to get automatic, up-to-date [...]

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