Philip Ryan Johnson » blogging http://www.philipryanjohnson.com Public Relations, Teaching Social Media, and Surviving Academia Wed, 04 Jan 2012 20:10:43 +0000 en hourly 1 http://wordpress.org/?v= 3 Blog Post Blueprints That Build Fans http://www.philipryanjohnson.com/2011/06/29/3-blog-post-blueprints-that-build-fans/ http://www.philipryanjohnson.com/2011/06/29/3-blog-post-blueprints-that-build-fans/#comments Wed, 29 Jun 2011 13:21:41 +0000 Philip Johnson http://www.philipryanjohnson.com/2011/06/29/3-blog-post-blueprints-that-build-fans/

Content creation and keeping your fans interested until they buy is a core strategy of social media. It creates a bind between customers and the brand. It creates a feeling of reciprocity. These are powerful marketing techniques.

The catch, of course, is that content is hard to create.

Most brands create blogs, but then are unable to maintain them. Or if they do, they are not really maintaining them well enough to keep fans interested enough to create any real business results.

If you are blogging on behalf of your business and trying to create a connection to your brand, here are a few templates to help you create blog posts that will provide value for your readers and keep your fans close.

via socialfresh.com

]]> http://www.philipryanjohnson.com/2011/06/29/3-blog-post-blueprints-that-build-fans/feed/ 0 On discussing the benefits of blogging with PR Management students… http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/ http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/#comments Fri, 11 Apr 2008 21:33:08 +0000 Philip Johnson http://philipryanjohnson.com/?p=335

I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students.

I first presented in Dr. Brenda Wrigley‘s intro PR class. She recommended my presentation to Dr. Sung-Un Yang’s, who invited me to present in his intro PR class as well. I received feedback each time thanks to Dr. Wrigley’s wonderful suggestion to quickly survey the students.

My third presentation this week was in a combined PR Management class, and the students were more eager to ask questions, get involved straight away, and, well, start blogging.

Most are graduating in May, want good jobs, and realize they need the skills to communicate via blogging and other social media.

The most asked question: How do I start?

My answer: Dive in. Monitor blogs. Comment on blogs. And, start blogging now. Become a part of conversations that are already happening.

Elise Arsenault, a Senior PR student, started her blog r2r: relating to relations:

As this is my first post, I’d like to point out that I’m very new to blogging. Being that I belong to the generation I do, I’m very exposed to social media outlets and I feel as though I’m fairly tech savvy. However, blogs to me were always those odd little ways that people tried to express themselves; expression that I felt wasn’t very relevant to me. As more and more people are quickly realizing, this is clearly not the case.

Thanks Elise, you rock!

]]> http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/feed/ 4 The 2008 Bloggies: Winners announced http://www.philipryanjohnson.com/2008/03/10/the-2008-bloggies-winners-announced/ http://www.philipryanjohnson.com/2008/03/10/the-2008-bloggies-winners-announced/#comments Mon, 10 Mar 2008 22:24:49 +0000 Philip Johnson http://philipryanjohnson.com/2008/03/10/the-2008-bloggies-winners-announced/

The best blogs of the web (the Bloggies) for 2008 were announced today at the South by Southwest Interactive Festival in Austin, Texas.

A few highlights:

Eighth Annual Weblog Awards: The 2008 Bloggies

]]> http://www.philipryanjohnson.com/2008/03/10/the-2008-bloggies-winners-announced/feed/ 1 Why PR students should be blogging. Now. http://www.philipryanjohnson.com/2008/03/04/why-pr-students-should-be-blogging-now/ http://www.philipryanjohnson.com/2008/03/04/why-pr-students-should-be-blogging-now/#comments Tue, 04 Mar 2008 15:58:51 +0000 Philip Johnson http://philipryanjohnson.com/2008/03/04/why-pr-students-should-be-blogging-now/

Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job.

Students should think of the job hunt as running their own PR campaign. A blog is a great way to start.

Where are all the student PR bloggers? [PR Blogger] 

]]> http://www.philipryanjohnson.com/2008/03/04/why-pr-students-should-be-blogging-now/feed/ 4 Monitoring the blogosphere with blog search engines http://www.philipryanjohnson.com/2008/02/27/monitoring-the-blogosphere-with-blog-search-engines/ http://www.philipryanjohnson.com/2008/02/27/monitoring-the-blogosphere-with-blog-search-engines/#comments Wed, 27 Feb 2008 16:59:14 +0000 Philip Johnson http://philipryanjohnson.com/2008/02/27/monitoring-the-blogosphere-with-blog-search-engines/

It’s easier than most people thing to keep tabs on topics that interest you or your organization. The Social Media University, Global (SMUG) offers a quick run down on how to monitor the blogosphere using free tools that many are familiar with already, including Technorati, BlogPulse, and IceRocket, and Google News:

For any of these, it is easy to get automatic, up-to-date alerts via RSS feeds or e-mail, so you can be aware of what is being said about topics that matter to you.

Blogging 102: Blog Search Engines [SMUG]

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