ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]
Entries Tagged as 'change management'
[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder
November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency
Tags: bad pr·ing direct·pissed·press release·sharebuilder·transparency
UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners
July 23rd, 2007 · No Comments · afghanistan, blair, bush, change management, ethics, gordonbrown, iraq, ministry of defense, mod, pr, public relations, reputation management, transparency, truth, uk
According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]
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