If only…
guardedly optimistic: if taglines were honest
Entries Tagged as 'customers'
[funny ha ha] honest taglines
December 10th, 2007 · No Comments · customers, public relations, transparency
Tags: taglines
[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder
November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency
ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]
Tags: bad pr·ing direct·pissed·press release·sharebuilder·transparency
Embracing the honor system with your customers online
July 11th, 2007 · No Comments · accountability, customer service, customers, ethics, honor system, pr, public relations, relationships, transparency
Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services:
The temptation is to embrace only the advantages of the [...]
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Why Vitalist rocks my world
April 14th, 2007 · No Comments · add, adhd, customers, ethics, gtd, neat, procrastination, productivity, public relations, relationships, reputation management, stuff for nerds, transparency, vitalist, web2.0
The best part about Vitalist is the fact that they are listening to their customers. With the combination of their blog, contact page, and knowledge base full of previously answered questions presented in rank-order, they have the appearance of addressing users’ problems and needs as quickly as possible.
I complained in a few emails that their [...]
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Permission relationships [or, why do I get all these campaign emails?]
April 10th, 2007 · No Comments · DNC, customers, emailmarketing, ethics, hillary, relationships
Seth Godin has a great example of why organizations should work on relationship building a little bit more than just shooting off marketing emails once they gain access to your address:
At the same time, political candidates are viewing even the slightest gesture on your part (an encouraging email, for example) as proof that you want [...]
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