From the category archives:

ethics

If Ford can do it, why can’t GM and Chrysler?

April 7, 2009

Photo by Pascal-P
Ford keeps proving itself as a self-sustaining company. While GM and Chrysler both get all the flack, Ford keeps coming out on top:
Ford, the only of the Big Three automakers to so far refuse government bailout money, said this morning that it has slashed the debt in its automotive division, enabling it to [...]

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Ford’s public relations image comes out on top for declining bailout

December 23, 2008

Photo by JLee20
Well, I was waiting for something like this to come along.
According to AdAge, Ford is leading the PR struggle that automakers are currently facing, by proposing an alternative plan that they will forgo any government aid through 2009 as long as possible.
After all, Chrysler’s decision to announce they were shutting down all operations [...]

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[Online Privacy] More than half of consumers uncomfortable with sites tracking online activities

April 6, 2008

Photo by serafin_s
The Center for Democracy and Technology reports that consumers don’t like it when advertisers track online behavior to tailor ads and content, according to a recent study by Harris Interactive and Alan F. Westin:

The 2,513 adults surveyed were told that Web sites like Google, Yahoo!, and MSN can provide free search engines and [...]

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Spitzer’s resignation…

March 12, 2008

I just have to say how disappointed I am with Spitzer.
I voted for him, and I watched—and loved—his every move. He brought change to our state and stood tall as a respected beacon for New York State.
Hearing him speak was always moving. He pushed for equality. He pushed for a better world.
But he also pushed [...]

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[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

November 20, 2007

ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]

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UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners

July 23, 2007

According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]

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Embracing the honor system with your customers online

July 11, 2007

Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services:

The temptation is to embrace only the advantages of the [...]

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The most accountable and transparent newspapers

June 13, 2007

Over at the University of Maryland, the International Center for Media and the Public Agenda have compiled a list of the most transparent newspapers in the world:

This study investigated 25 of the world’s top news sites to evaluate which of them open up their newsrooms to public scrutiny and comment:

Which outlets post corrections to their [...]

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Imus – yeah, I’ve got more to say…thanks to The [Green] Week

April 22, 2007

Yet another reason why Imus simply deserved it:
It’s a good question, deserving a “blunt” answer, said Eugene Robinson in The Washington Post. Blacks and whites have an ugly, 388-year history in this country, beginning when “the first shackled African slaves arrived at Jamestown.” Given that history, a 67-year-old white disc jockey in a cowboy hat [...]

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