marketing

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

August 26, 2011

via seomoz.org I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch. Posts range from highly relevant to exceedingly relevant, with this week’s excursion into the dark side of article (or content) marketing is no exception. Here, Rand shows off his keen ability [...]

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Survey: Social marketing use high, LinkedIn favored

June 6, 2011

A majority of marketers are engaging in social media as a marketing channel, and a large number of those consider the professional networking site LinkedIn as offering the best ROI. The “BMA Project Case Study,” a survey of Business Marketing Association members by online research company Itracks Online Data Collection, found that 89% of respondents [...]

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Is a social media campaign worth it?

October 14, 2007

Yes. And measurable too… B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?

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