From the category archives:

online pr

‘Social Media’ is poorly defined, but at least it can be explained well

July 8, 2008

As a researcher it’s a bit too easy sometimes to use the buzzword “social media” as a clearly defined concept—but it isn’t. Today, all media is social. But what does this really mean? Well, here it is in less than 75 slides, complete with great tips for professional communicators: | View | Upload your own [...]

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Monitoring the blogosphere with blog search engines

February 27, 2008

It’s easier than most people thing to keep tabs on topics that interest you or your organization. The Social Media University, Global (SMUG) offers a quick run down on how to monitor the blogosphere using free tools that many are familiar with already, including Technorati, BlogPulse, and IceRocket, and Google News: For any of these, it is easy to get automatic, up-to-date [...]

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Why podcasts suck…

December 9, 2007

For me, it’s simple: time. I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry’s future communicators don’t use them, even though the industry still thinks they are important, well, something’s seriously wrong. MediaShift [...]

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