From the category archives:

online public relations

On discussing the benefits of blogging with PR Management students…

April 11, 2008

I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students. I first presented in Dr. Brenda Wrigley‘s intro PR class. She recommended my presentation [...]

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Well, the NYTimes finally picked up the Target/blogger story…

January 29, 2008

…over a week after countless other bloggers and I posted about it. And they actually spoke with the public relations department (because they’re a traditional media outlet, ah ha!): Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel? Yes, at least for now. “We do [...]

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Target disappoints, gives finger to bloggers

January 18, 2008

I do love Target, but not when their PR peeps act stupid and refuse to “participate with non-traditional media outlets” in lieu of addressing a serious issue. As The Consumerist points out: …the idea that blogs do not reach Target’s “core guest” is idiotic. This website is a non-traditional media outlet and we’re certain that [...]

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