Philip Ryan Johnson

Online PR and My Quest Through Grad School in Mass Communication

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Entries Tagged as 'online public relations'

On discussing the benefits of blogging with PR Management students…

April 11th, 2008 · 2 Comments · blogging, online public relations, pr2.0, teaching

I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students.
I first presented in Dr. Brenda Wrigley’s intro PR class. She recommended my presentation to [...]

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Well, the NYTimes finally picked up the Target/blogger story…

January 29th, 2008 · No Comments · online public relations

…over a week after countless other bloggers and I posted about it. And they actually spoke with the public relations department (because they’re a traditional media outlet, ah ha!):

Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel?
Yes, at least for now. “We do not work [...]

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Target disappoints, gives finger to bloggers

January 18th, 2008 · 2 Comments · online public relations

I do love Target, but not when their PR peeps act stupid and refuse to “participate with non-traditional media outlets” in lieu of addressing a serious issue. As The Consumerist points out:

…the idea that blogs do not reach Target’s “core guest” is idiotic. This website is a non-traditional media outlet and we’re certain that our [...]

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