pr

Why podcasts suck…

December 9, 2007

For me, it’s simple: time. I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry’s future communicators don’t use them, even though the industry still thinks they are important, well, something’s seriously wrong. MediaShift [...]

Read the full article →

UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners

July 23, 2007

According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]

Read the full article →

Embracing the honor system with your customers online

July 11, 2007

Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services: The temptation is to embrace only the advantages of [...]

Read the full article →