public relations

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

August 26, 2011

via seomoz.org I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch. Posts range from highly relevant to exceedingly relevant, with this week’s excursion into the dark side of article (or content) marketing is no exception. Here, Rand shows off his keen ability [...]

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If Ford can do it, why can’t GM and Chrysler?

April 7, 2009

Photo by Pascal-P Ford keeps proving itself as a self-sustaining company. While GM and Chrysler both get all the flack, Ford keeps coming out on top: Ford, the only of the Big Three automakers to so far refuse government bailout money, said this morning that it has slashed the debt in its automotive division, enabling [...]

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Ford’s public relations image comes out on top for declining bailout

December 23, 2008

Photo by JLee20 Well, I was waiting for something like this to come along. According to AdAge, Ford is leading the PR struggle that automakers are currently facing, by proposing an alternative plan that they will forgo any government aid through 2009 as long as possible. After all, Chrysler’s decision to announce they were shutting [...]

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Spitzer’s resignation…

March 12, 2008

I just have to say how disappointed I am with Spitzer. I voted for him, and I watched—and loved—his every move. He brought change to our state and stood tall as a respected beacon for New York State. Hearing him speak was always moving. He pushed for equality. He pushed for a better world. But [...]

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Why PR students should be blogging. Now.

March 4, 2008

Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job. Students should think [...]

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[funny ha ha] honest taglines

December 10, 2007

If only… guardedly optimistic: if taglines were honest

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Why podcasts suck…

December 9, 2007

For me, it’s simple: time. I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry’s future communicators don’t use them, even though the industry still thinks they are important, well, something’s seriously wrong. MediaShift [...]

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[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

November 20, 2007

ING Direct Acquires ShareBuilder So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct. Great! I thought… They did a good job announcing it to the world in the above press release, [...]

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Is a social media campaign worth it?

October 14, 2007

Yes. And measurable too… B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?

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UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners

July 23, 2007

According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]

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