I just have to say how disappointed I am with Spitzer.
I voted for him, and I watched—and loved—his every move. He brought change to our state and stood tall as a respected beacon for New York State.
Hearing him speak was always moving. He pushed for equality. He pushed for a better world.
But he also pushed [...]
Entries Tagged as 'public relations'
Spitzer’s resignation…
March 12th, 2008 · No Comments · accountability, authenticity, ethics, public relations
Tags: accountability·elliot spitzer·hillary·media·new york·politicians·reputation management·responsibility·spitzer
Why PR students should be blogging. Now.
March 4th, 2008 · 1 Comment · blogging, public relations
Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job.
Students should think of [...]
Tags: blogging·job hunt·reputation·students
[funny ha ha] honest taglines
December 10th, 2007 · No Comments · customers, public relations, transparency
If only…
guardedly optimistic: if taglines were honest
Tags: taglines
Why podcasts suck…
December 9th, 2007 · No Comments · online pr, pr, public relations
For me, it’s simple: time.
I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry’s future communicators don’t use them, even though the industry still thinks they are important, well, something’s seriously wrong.
MediaShift [...]
Tags: communicators·podcasts·pr tools
[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder
November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency
ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]
Tags: bad pr·ing direct·pissed·press release·sharebuilder·transparency
Is a social media campaign worth it?
October 14th, 2007 · 1 Comment · advertising, marketing, public relations, social media
Yes. And measurable too…
B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?
Tags: internet marketing strategy·marketing campaign·media marketing·social media
UK’s Ministry of Defense and the missing league of its 1,000 PR practitioners
July 23rd, 2007 · No Comments · afghanistan, blair, bush, change management, ethics, gordonbrown, iraq, ministry of defense, mod, pr, public relations, reputation management, transparency, truth, uk
According to The Telegraph, Gordon Brown, the UK’s new Prime Minister, has had enough of paying the Ministry of Defense’s 1,000 PR practitioners an average annual salary of £39 thousand ($80 thousand—yes, I’m in the wrong country) to foster public support—or lack thereof—for the wars in Iraq and Afghanistan. But they can’t seem to figure [...]
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Embracing the honor system with your customers online
July 11th, 2007 · No Comments · accountability, customer service, customers, ethics, honor system, pr, public relations, relationships, transparency
Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services:
The temptation is to embrace only the advantages of the [...]
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Imus - yeah, I’ve got more to say…thanks to The [Green] Week
April 22nd, 2007 · No Comments · diversity, environment, ethics, gender, imus, multicultural, public relations, racism, theweek, truth
Yet another reason why Imus simply deserved it:
It’s a good question, deserving a “blunt” answer, said Eugene Robinson in The Washington Post. Blacks and whites have an ugly, 388-year history in this country, beginning when “the first shackled African slaves arrived at Jamestown.” Given that history, a 67-year-old white disc jockey in a cowboy hat [...]
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Hey PR peeps: How to pitch bloggers
April 22nd, 2007 · No Comments · pitching, public relations, writing
One of my favorite PR bloggers, B.L. Ochman, has a great post on how to pitch PR bloggers. Yeah, yeah, I know that it’s from a couple weeks ago, but who cares because it’s still relevant, unlike most things on the web.
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