From the category archives:

relationships

9 mind tricks to get what you want: Priming theory in action

August 12, 2008

From TODAY and MSNBC: There’s a subtle tactic to make things go your way in your career, love life, and social world. It’s called priming. Research shows that by exposing people to specific words, body language and symbols, they can be affect. Here’s how to use subliminal moves to get an edge. They claim it’s [...]

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Embracing the honor system with your customers online

July 11, 2007

Seth Godin talks about how important good service is online because, well, that’s one of the most important factors of ensuring success. Taking this into consideration, you can’t ever turn your back on customers, even when there are a few bad apples who abuse your services: The temptation is to embrace only the advantages of [...]

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Sorry Imus, but you deserved it

April 14, 2007

I am sick and tired of people saying “this is about free speech and Don Imus has the same rights as any other American” etc. WRONG. It’s about money. Once the advertisers leave, you are toast. David Carr wrote a great piece in The New York Times yesterday with his list of reasons why it [...]

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Why Vitalist rocks my world

April 14, 2007

The best part about Vitalist is the fact that they are listening to their customers. With the combination of their blog, contact page, and knowledge base full of previously answered questions presented in rank-order, they have the appearance of addressing users’ problems and needs as quickly as possible. I complained in a few emails that [...]

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Permission relationships [or, why do I get all these campaign emails?]

April 10, 2007

Seth Godin has a great example of why organizations should work on relationship building a little bit more than just shooting off marketing emails once they gain access to your address: At the same time, political candidates are viewing even the slightest gesture on your part (an encouraging email, for example) as proof that you [...]

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