Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job.
Students should think of [...]

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…over a week after countless other bloggers and I posted about it. And they actually spoke with the public relations department (because they’re a traditional media outlet, ah ha!):

Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel?
Yes, at least for now. “We do not work [...]

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I do love Target, but not when their PR peeps act stupid and refuse to “participate with non-traditional media outlets” in lieu of addressing a serious issue. As The Consumerist points out:

…the idea that blogs do not reach Target’s “core guest” is idiotic. This website is a non-traditional media outlet and we’re certain that our [...]

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