Stephen Davies has a great post pointing out the importance of blogging for PR students. Why? Because it can jumpstart your career. I couldn’t agree more. Blogging gets your name out there, gets your name indexed in Google, creates a reputation that you know your stuff, and makes you money—hopefully by getting a job.

Students should think of the job hunt as running their own PR campaign. A blog is a great way to start.

Where are all the student PR bloggers? [PR Blogger] 

…over a week after countless other bloggers and I posted about it. And they actually spoke with the public relations department (because they’re a traditional media outlet, ah ha!):

Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel?

Yes, at least for now. “We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet.

“But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.”

Target tells a blogger to go away [The New York Times]

I do love Target, but not when their PR peeps act stupid and refuse to “participate with non-traditional media outlets” in lieu of addressing a serious issue. As The Consumerist points out:

…the idea that blogs do not reach Target’s “core guest” is idiotic. This website is a non-traditional media outlet and we’re certain that our readers shop at Target.

Well said.