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	<title>Philip Ryan Johnson &#187; communicators</title>
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	<description>Public Relations, Teaching Social Media, and Surviving Academia</description>
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		<title>Why podcasts suck&#8230;</title>
		<link>http://www.philipryanjohnson.com/2007/12/09/why-podcasts-suck/</link>
		<comments>http://www.philipryanjohnson.com/2007/12/09/why-podcasts-suck/#comments</comments>
		<pubDate>Sun, 09 Dec 2007 05:09:40 +0000</pubDate>
		<dc:creator>Philip Johnson</dc:creator>
				<category><![CDATA[online pr]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[pr tools]]></category>

		<guid isPermaLink="false">http://philipryanjohnson.com/2007/12/09/why-podcasts-suck/</guid>
		<description><![CDATA[For me, it&#8217;s simple: time. I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry&#8217;s future communicators don&#8217;t use them, even though the industry still thinks they are important, well, something&#8217;s seriously wrong. MediaShift [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>For me, it&#8217;s simple: time.</p>
<p>I once asked a class of PR undergrads if anyone regularly listens to podcasts. In a class of 20, not a single hand went up. Think about this: if the industry&#8217;s future communicators don&#8217;t use them, even though the industry <em>still</em> thinks they are important, well, something&#8217;s seriously wrong.  </p>
<p>MediaShift agrees:<br />
<a href="http://www.pbs.org/mediashift/2007/12/post_3.html">MediaShift . Early Opt-Out&#8217;er::6 Reasons I&#8217;m Not Hooked on Podcasts | PBS</a></p>
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