Philip Ryan Johnson

Online PR and My Quest Through Grad School in Mass Communication

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[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency

ING Direct Acquires ShareBuilder

So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.

Great! I thought…

They did a good job announcing it to the world in the above press release, but did they [...]

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