ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]
[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder
November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency
Tags: bad pr·ing direct·pissed·press release·sharebuilder·transparency
