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Philip Ryan Johnson

Public Relations, Teaching Social Media, and Surviving Academia

sharebuilder

[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

November 20, 2007

ING Direct Acquires ShareBuilder So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct. Great! I thought… They did a good job announcing it to the world in the above press release, [...]

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