As a researcher it’s a bit too easy sometimes to use the buzzword “social media” as a clearly defined concept—but it isn’t. Today, all media is social. But what does this really mean? Well, here it is in less than 75 slides, complete with great tips for professional communicators:

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I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students.
I first presented in Dr. Brenda Wrigley’s intro PR class. She recommended my presentation to [...]

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Yes. And measurable too…
B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?

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