Philip Ryan Johnson » social media http://www.philipryanjohnson.com Public Relations, Teaching Social Media, and Surviving Academia Tue, 22 Jun 2010 07:16:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 ‘Social Media’ is poorly defined, but at least it can be explained well http://www.philipryanjohnson.com/2008/07/08/social-media-is-poorly-defined-but-at-least-it-can-be-explained-well/ http://www.philipryanjohnson.com/2008/07/08/social-media-is-poorly-defined-but-at-least-it-can-be-explained-well/#comments Tue, 08 Jul 2008 11:40:53 +0000 Philip Johnson http://www.philipryanjohnson.com/?p=341

As a researcher it’s a bit too easy sometimes to use the buzzword “social media” as a clearly defined concept—but it isn’t. Today, all media is social. But what does this really mean? Well, here it is in less than 75 slides, complete with great tips for professional communicators:

[via ParisLemon]

]]> http://www.philipryanjohnson.com/2008/07/08/social-media-is-poorly-defined-but-at-least-it-can-be-explained-well/feed/ 1 On discussing the benefits of blogging with PR Management students… http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/ http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/#comments Fri, 11 Apr 2008 21:33:08 +0000 Philip Johnson http://philipryanjohnson.com/?p=335

I gave my third presentation this week on Online PR (or should we be calling it PR2.0?) to undergraduate public relations students here at the S.I. Newhouse School of Public Communications at Syracuse University, and am loving the response from students.

I first presented in Dr. Brenda Wrigley‘s intro PR class. She recommended my presentation to Dr. Sung-Un Yang’s, who invited me to present in his intro PR class as well. I received feedback each time thanks to Dr. Wrigley’s wonderful suggestion to quickly survey the students.

My third presentation this week was in a combined PR Management class, and the students were more eager to ask questions, get involved straight away, and, well, start blogging.

Most are graduating in May, want good jobs, and realize they need the skills to communicate via blogging and other social media.

The most asked question: How do I start?

My answer: Dive in. Monitor blogs. Comment on blogs. And, start blogging now. Become a part of conversations that are already happening.

Elise Arsenault, a Senior PR student, started her blog r2r: relating to relations:

As this is my first post, I’d like to point out that I’m very new to blogging. Being that I belong to the generation I do, I’m very exposed to social media outlets and I feel as though I’m fairly tech savvy. However, blogs to me were always those odd little ways that people tried to express themselves; expression that I felt wasn’t very relevant to me. As more and more people are quickly realizing, this is clearly not the case.

Thanks Elise, you rock!

]]> http://www.philipryanjohnson.com/2008/04/11/on-discussing-the-benefits-of-blogging-with-pr-management-students/feed/ 2 Is a social media campaign worth it? http://www.philipryanjohnson.com/2007/10/14/is-a-social-media-campaign-worth-it/ http://www.philipryanjohnson.com/2007/10/14/is-a-social-media-campaign-worth-it/#comments Sun, 14 Oct 2007 17:16:02 +0000 Philip Johnson http://philipryanjohnson.com/2007/10/14/is-a-social-media-campaign-worth-it/

Yes. And measurable too…

B.L. Ochman’s weblog: Internet marketing strategy, social media trends, news and commentary.: How Much Does a Social Media Marketing Campaign Cost?

]]> http://www.philipryanjohnson.com/2007/10/14/is-a-social-media-campaign-worth-it/feed/ 1