Philip Ryan Johnson

Online PR and My Quest Through Grad School in Mass Communication

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[Online Privacy] More than half of consumers uncomfortable with sites tracking online activities

April 6th, 2008 · No Comments · advertising, ethics

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The Center for Democracy and Technology reports that consumers don’t like it when advertisers track online behavior to tailor ads and content, according to a recent study by Harris Interactive and Alan F. Westin:

The 2,513 adults surveyed were told that Web sites like Google, Yahoo!, and MSN can provide free search engines and [...]

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