Philip Ryan Johnson

Online PR and My Quest Through Grad School in Mass Communication

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Well, the NYTimes finally picked up the Target/blogger story…

January 29th, 2008 · No Comments · online public relations

…over a week after countless other bloggers and I posted about it. And they actually spoke with the public relations department (because they’re a traditional media outlet, ah ha!):

Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel?
Yes, at least for now. “We do not work [...]

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Target disappoints, gives finger to bloggers

January 18th, 2008 · 2 Comments · online public relations

I do love Target, but not when their PR peeps act stupid and refuse to “participate with non-traditional media outlets” in lieu of addressing a serious issue. As The Consumerist points out:

…the idea that blogs do not reach Target’s “core guest” is idiotic. This website is a non-traditional media outlet and we’re certain that our [...]

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[BAD PR: How to piss customers off] ING Direct Acquires ShareBuilder

November 20th, 2007 · 1 Comment · change management, customers, ethics, public relations, reputation management, transparency

ING Direct Acquires ShareBuilder
So, I’ve been with Sharebuilder for months now as they’re the cheapest no frills trading site. And was kind of excited when I received an email that they’ve been acquired by ING Direct.
Great! I thought…
They did a good job announcing it to the world in the above press release, but did they [...]

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